Jonas is a man with a vision and has the ability to engage others to his cause. Jonas is driven by sustainability & circular thinking, with a sense for commerce. Co-founder of the Rotterdam based design agency Better Future Factory and co-initiator of Perpetual Plastic - interactive recycling for events, Refil - recycled high quality 3D printer ink, New Marble - recycled high marble tiles, BroodNodig - bread waste to energy, and Solarbear - affordable solar powered refrigeration for the developing world. Next to Better Future Factory he is chariman of the Rotterdam young entrepreneurial platform R'damse Nieuwe. Earlier work of Martens has been published in several books & media.